[Optimist]

They Must be Kidding to believe this program will enhance their brand.


I am so sad that this is the Best they can do !!


Market launch of the new smart electric drive family: Your stake, your prize: Welcome to "smart electric drive Carsino". - Daimler Global Media Site

 

[Optimist]

If I was a smart dealer in the US or Canada, and I had until June 30th, to decide whether to continue to sell and service these cars and "Corporate" came out with this example of Advertising Support I would say,
"You just convinced me to say Goodbye!"

 

[kcfoxie]

It reminds me of some of those weird Japanese game shows. Agreed, this is not their finest idea.

 

[10470]

A low point for the agency and smart brand. How that ever got approved is beyond me.

smart's darkest hour.

https://youtu.be/6ypfCWCt7es

 

[MB DNA]

They Must be Kidding to believe this program will enhance their brand.

I am so sad that this is the Best they can do !!

Once again, not so smart?

Oh, and as the "contest" is restricted to Germany, Spain, Belgium and the Netherlands - North America need not apply . . . :shrug:

 

[Niteshooter]

What in the world? I go to a web page with a giant green dice. Click on the banner and hit that weird ad? I kind of get the intent of the ad, sort of dumb but I get it, they sure wasted money on that entire mess though.

 

[kheran]

Shades of the "Dumb" and "Small/BIG" campaigns...No wonder we are where we are

 

[halfcack]

I agree with all the cheese in the ad.

The video is worse than the printed word but the one thing that got me, unless you are holding all the cards, the one word at the end of the video by one of those 20,000 a phrase, one time through says, SMART.

They can't put a campaign that defies logic unless, who knows.

 

[Mike T]

These fools deserve to go out of business. Quirkiness has been replaced by abject stupidity.

 

[aeonaaron]

Funny how so many folks are offended by a silly ad.

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