I know it's all about the money and corporate world does nothing without their eye on the bottom line. While I know and understand the postion, one does need to make money to survive. I always wonder why smart didn't do better in the US. It seems a no brainer, great little car with great milage, easy on the eyes and a blast to drive. I do see the other car makers are having success with micro mini entries, but smart never made it really big. Makes me sad to know that such a great idea fell on little success. Maybe I'm a little jaded by my love for the brand.