or 'unbig.uncommon.' maybe.I like the ad overall, but agree with jetfuel and others about the "unbig" statement.
Part of what smart needs to overcome is the public misconception that the fortwo is not a "real" car, but rather some sort of toy. Calling it an "uncar" isn't going to help much in that respect. I almost feel they could simply modify the tagline to "unbig, not uncar", and they'd be sending a much better message.
Still, it's nice to see advertising finally starting to pick up.