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I think dis-engaging MB from smart in the minds of US buyers would go farther than redoubling any coupling efforts. let smart stand by itself as the younger sexy hip cousin to MB's yuppie <-> stuffy ostentation.

that probably was the single most important thing PAG brought to the party after the fact that they hosted the party in the first place. more separation, not closer ties in the showroom will yield more brand ID. in fact I'd love it if there was some palpable tension in the dealerships, with a clearly marked physical border (and maybe a DMZ).

bragging rights to MB engineering aside, I'm not sure the smart fortwo functions well as a gateway drug (iPod to get Windows users into a new Mac (MB)).
 
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