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Discussion Starter · #1 ·
Hi everyone!
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We are conducting a survey for school about which attributes customers value the most when buying tires. We would really appreciate all answers regarding the picture above!

It would also be a great help if you told why you chose a certain option.

Thank you for your help!
 

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Option 5. High fuel efficiency and medium for the other two works for me at the price point. Not paying $380 for a tire, regardless of how good it is. And a $70 tire (at least your two choices) seem particularly appealing. It's a smart car, so I'm not looking for a luxury ride.
 

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Discussion Starter · #3 ·
Option 5. High fuel efficiency and medium for the other two works for me at the price point. Not paying $380 for a tire, regardless of how good it is. And a $70 tire (at least your two choices) seem particularly appealing. It's a smart car, so I'm not looking for a luxury ride.
Awesome, thank you for the reply! :)
 

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Option #1. Options #3 and #6 are uneconomical for a car like a smart. All four tires + installation would practically double the value of most of our cars! Ha.

I choose the cheapest tire that offers reasonably good performance. As we've learned over the years through various scandals, companies often lie about how green their products actually are; so that's not something that I actively seek.
 

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Is the question asked in the context of a Smart car? Answers would vary considerably based on vehicle type. But if we're talking the Fortwo, then likely Option 2. I have a feeling these questions are concerned about sustainability, which is understandable. I recently read an article about a tire-related chemical that is poisoning salmon when ozone reacts with a binding agent in rubber. The data behind the research was somewhat difficult to discover, but these findings do suggest wildlife can be negatively affected. In addition disposal and recycling, tire sustainability would be a stronger concern for me now.
 

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Discussion Starter · #8 ·
Option #1. Options #3 and #6 are uneconomical for a car like a smart. All four tires + installation would practically double the value of most of our cars! Ha.

I choose the cheapest tire that offers reasonably good performance. As we've learned over the years through various scandals, companies often lie about how green their products actually are; so that's not something that I actively seek.
Thank you for answering! This helped a lot. :)
 

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Discussion Starter · #9 ·
Is the question asked in the context of a Smart car? Answers would vary considerably based on vehicle type. But if we're talking the Fortwo, then likely Option 2. I have a feeling these questions are concerned about sustainability, which is understandable. I recently read an article about a tire-related chemical that is poisoning salmon when ozone reacts with a binding agent in rubber. The data behind the research was somewhat difficult to discover, but these findings do suggest wildlife can be negatively affected. In addition disposal and recycling, tire sustainability would be a stronger concern for me now.
Thank you for answering! :)

That's absolutely true - answers most definitely will vary based on vehicle type.

Thank you for sharing your thoughts regarding the sustainability aspect, too! Would you say that marketing that highlights sustainability seems trustworthy to you (in the context of tires)?
 

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For my Smart car choice and this list of options, #5 would be my choice. However in real world spending money I would get the option 5 tire in the 70 dollar to 85 dollar range if I had time to find a deal. Consider I am currently shopping for summer tires and the 225/50 R15 rear tire I am choosing is 84 dollars. And the 205/50 R15 or 195/55 R15 (depending on fitment) will be 66 dollars.
For this Smart car at this time I am looking for a taller side wall for softer impacts and increased rim protection on an fuel economy on a upcoming cross country drive. After this approx 8,000 mile cross country your the car will become weekend Cars and Coffee car where looks are move important than comfort. And I will move back up to 17 inch wheels and low profile tires which will be the best looking tire with the best side wall look. I would be shopping for them in the 150 dollar range. Winter tires are all about grip in the snow. I lucked up this winter and found a used set of mint condition wheels and snow tires for 400 dollars.

Now my SUV, that acts as the Smart Car Support Vehicle and tool garage, #3 would be the option I would pick from your provided choices but I would shop for a buy 3 get one free package with the tires in the 100 to 140 dollar each tire range. Which is what I did with it's current set of tires 5 years ago. They were rotated last year and I would believe I will get two more years out of them.
 

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Thank you for answering! :)

That's absolutely true - answers most definitely will vary based on vehicle type.

Thank you for sharing your thoughts regarding the sustainability aspect, too! Would you say that marketing that highlights sustainability seems trustworthy to you (in the context of tires)?
Ah, trustworthiness. Well, trust seems to be in rare form these days, but the marketing certainly couldn't hurt. I think many people want to do the right thing, but most tire buyers will focus on direct tangible benefits like longevity, quietness, cost, efficiency, availability, etc. Still, there's been societal momentum to improve our environmental footprint for years and I think we'll see growing receptiveness to sustainability concerns. But right now, it's pretty low-ebb stuff. Most folks just want a good deal on a tire that lasts. Where it goes after it's off your car is somebody else's problem. Hopefully that mindset can change as we practice some sensitivity to an environment that give us all this great bounty.
 

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Discussion Starter · #13 ·
For my Smart car choice and this list of options, #5 would be my choice. However in real world spending money I would get the option 5 tire in the 70 dollar to 85 dollar range if I had time to find a deal. Consider I am currently shopping for summer tires and the 225/50 R15 rear tire I am choosing is 84 dollars. And the 205/50 R15 or 195/55 R15 (depending on fitment) will be 66 dollars.
For this Smart car at this time I am looking for a taller side wall for softer impacts and increased rim protection on an fuel economy on a upcoming cross country drive. After this approx 8,000 mile cross country your the car will become weekend Cars and Coffee car where looks are move important than comfort. And I will move back up to 17 inch wheels and low profile tires which will be the best looking tire with the best side wall look. I would be shopping for them in the 150 dollar range. Winter tires are all about grip in the snow. I lucked up this winter and found a used set of mint condition wheels and snow tires for 400 dollars.

Now my SUV, that acts as the Smart Car Support Vehicle and tool garage, #3 would be the option I would pick from your provided choices but I would shop for a buy 3 get one free package with the tires in the 100 to 140 dollar each tire range. Which is what I did with it's current set of tires 5 years ago. They were rotated last year and I would believe I will get two more years out of them.
Big thanks for answering! :)
 

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Discussion Starter · #15 ·
Ah, trustworthiness. Well, trust seems to be in rare form these days, but the marketing certainly couldn't hurt. I think many people want to do the right thing, but most tire buyers will focus on direct tangible benefits like longevity, quietness, cost, efficiency, availability, etc. Still, there's been societal momentum to improve our environmental footprint for years and I think we'll see growing receptiveness to sustainability concerns. But right now, it's pretty low-ebb stuff. Most folks just want a good deal on a tire that lasts. Where it goes after it's off your car is somebody else's problem. Hopefully that mindset can change as we practice some sensitivity to an environment that give us all this great bounty.
I hope so too! Thank you for sharing your thoughts. :)
 

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Where is the 50 dollar option? LOL That used to be a thing.. I guess not anymore. Between your two $70.00 options I'd go with #4. Driving comfort is somewhat a function of how much air pressure you have in the tire so it's sort of user adjustable. I suppose one could say that about fuel efficiency too. I personally don't like a real smooth ride.. gotta have something to help keep me awake. LOL Good luck with your project.
 

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Discussion Starter · #17 ·
Where is the 50 dollar option? LOL That used to be a thing.. I guess not anymore. Between your two $70.00 options I'd go with #4. Driving comfort is somewhat a function of how much air pressure you have in the tire so it's sort of user adjustable. I suppose one could say that about fuel efficiency too. I personally don't like a real smooth ride.. gotta have something to help keep me awake. LOL Good luck with your project.
Haha, thank you for answering! 😁
 

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Hi everyone!
View attachment 65936

We are conducting a survey for school about which attributes customers value the most when buying tires. We would really appreciate all answers regarding the picture above!

It would also be a great help if you told why you chose a certain option.

Thank you for your help!
I would purchase Option 3 or 6 because I am interested in driving comfort.
 
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