As mentioned, when it first came out (1994?) it was a joint venture between Mercedes and Swatch.
It was immediately apparent that Swatch knows lots about watches, but nothing about cars.
(As I recall, Swatch tried to sell smarts in their watch stores in europe?)
So, Mercedes took over the brand and has been in charge ever since.
It was immediately apparent that Swatch knows lots about watches, but nothing about cars.
(As I recall, Swatch tried to sell smarts in their watch stores in europe?)
So, Mercedes took over the brand and has been in charge ever since.
